Why Trying New Things is the Key to Success at LINGERS

Running a small business like LINGERS means constantly looking for ways to evolve, innovate, and better serve our customers. Whether it’s launching new product lines like our custom candles and affirmation card decks, or experimenting with packaging and design, every leap outside our comfort zone opens up fresh opportunities for growth.

But why should small businesses like ours keep pushing the boundaries?

1. Creativity Unleashed

At LINGERS, trying new things fuels creativity. It’s in those moments when we take risks—whether testing new scent combinations or introducing eco-friendly packaging—that we discover new ways to surprise and delight our customers. Experimentation helps us uncover those unique touches that make our brand stand out.

2. Adaptability in a Rapidly Changing World

The wellness industry is constantly evolving, and staying adaptable is key. When we introduce non-toxic candles with personalized options, we see how quickly customer preferences can shift. By staying open to change and embracing new ideas, we remain ahead of the curve, delivering what our customers truly need.

3. Setting Ourselves Apart

In a competitive market, differentiating your brand is crucial. We set ourselves apart by offering custom candle favors for weddings/events and affirmation card decks that align with our mission of wellness and personal transformation. These unique offerings help us stand out and attract a wider audience, proving that being different leads to success.

4. Learning From Every Experiment

Not every idea works out exactly as expected, and that’s okay! Each experiment—whether a hit or a miss—teaches us something new about our business and customers. As we plan for future Pour Parties, we look forward to not only refining our candle-pouring techniques but also fostering a sense of community. These gatherings will be a chance for us to connect with our customers, share the joy of candle-making, and build lasting relationships.

Taking the Leap at LINGERS

The truth is, not every new idea is a hit—and that’s perfectly fine. What matters is the willingness to keep experimenting, learning, and growing. We’re committed to that journey at LINGERS, always staying open to new possibilities that support your wellness and transformation.

How do you stay open to trying new things in your life or business? Let us know in the comments or share your thoughts with us on social media!